Winner of the second month (L-R): Mr. Najm Addin Ahmed – Director Churn management Loyalty & Retention Etisalat Lanka, L. Rumesh Chathuranga from Horana (Tab), G.P. Subhashini Maduramali from Puttalam (LED TV), K.P Sarath kumara from Bibile (LED TV), J.H.M Palitha Wikramasinghe from Kalugamuwa (Rs.150,000 cash), D.D.N Nishshanka Fernando from Kurunegala (Rs.150,000 cash), K.G.Ireshika Dilrukshi from Polonnaruwa (Rs.150,000 cash),R.M sarath kumara from Dombagahawela (Rs.150,000 cash),Thangaiya Jeyonthimala from Nuwara eliya (Motor bike),Jayanthi manel rupasinghe from Polonnaruwa (Rs.150,000), Y.A.Nilusha Dilani from Henegama (Smartphone), G.D piyumi maheshika from Battaramulla (Gold coin) and Mr. Shameel Bishri – Senior Manager Retention & Loyalty Etisalat Lanka.

Etisalat Lanka recently announced the second month winners of the 25th Year Anniversary consumer promotion held for the second time this year. The winners were rewarded by Etisalat representatives and took place at the Etisalat Lanka Flagship Store in Colombo 03. Launched in celebration of the network’s 25 years in Sri Lanka, season 2 of the promotion is on-going for a period of 6 months. Etisalat extends an array of exciting promotional offers through this grand anniversary prize draw which includes 23,000 prizes valued at Rs. 25,000,000. The promotion includes a gamut of cash prizes, reloads, air tickets, motor bikes, smartphones, tablet PCs, gold coins, LED TVs and the grand prize of a luxury Honda Vezel SUV. Customers are given more chances to win by simply Reloading or Talking More and can keep track of their winning chances by dialing *25 OR # 25 #.


Further 300 Base Stations enhancing 3G services across the island

As a part of its on-going exercise in coverage and capacity expansion, Etisalat Lanka, together with ZTE Corporation, a Chinese Multinational Telecommunications Equipment and Systems company, is set to complete 300 Base Stations across the island by end of June 2016.

The project is aimed at further strengthening island wide 3G connectivity as a part of Etisalat’s rapid expansion of network infrastructure. This is a further development to the investment committed by the brand, where 200 Base Stations, inclusive of both 2G and 3G sites, spanning over 8 districts were completed last year.

Commenting on this initiative, Chief Commercial Officer of Etisalat Lanka, Yasser Aboul Amayem said: “We are committed to increasing Etisalat’s network capability to meet the ever-growing demand for data consumption and also to welcome more suburban and rural based customers to a the superior network for 3G. Additionally, we have earned the reputation of being the best network offering services in terms of “Really Really Fast Internet” and “HD Voice” making Etisalat the best network to be in for smartphone users.” The Chief Executive Officer for Etisalat Lanka, Wail Salman, further added, “This on-going initiative of the company is also a part of fulfilling the vision of our regulator, the Telecommunications Regulatory Commission of Sri Lanka, which aims to provide affordable, fast and reliable broadband to the entire country, whilst also aligning with the mandate and strategy of the Etisalat Group.”

With super-fast data speeds, Etisalat offers seamless connectivity experience across the country and the on-going network expansion will be a part of the widespread service enhancement initiative mapped out by the organization, enabling Etisalat to reach greater heights in terms of customer experience.

 Etisalat’s benchmark in offering mobile telecom service, gives equal opportunity to enjoy products and services nation-wide. Customers are able to experience Dual Carrier HSPA+ technology with the fastest 3.75 G speeds and extended reach across the country through Etisalat’s next generation all-IP network backbone connected globally with high quality HD Voice to unlock even the most advanced features in a smartphone.

17 May 2016, marks ‘World Telecommunication and Information Society Day’. Etisalat Sri Lanka (earlier known as Celltel) is the lead player in the industry with over 25 years of rich experience, utilizing its potential for constant innovation and expertise to spearhead growth in the country’s communications sphere.

Celltel launched on 1st December, 1989, has now evolved to greater heights than ever imagined 25 years ago. In the modern era, where connectivity is viewed as a simple task, bridging both the temporal and spatial gaps in a rapidly globalizing world, it is difficult to imagine that the mobile phone, is a very young technological advancement in the timescale of innovations – yet it is impossible to envision a period before this ever-essential telecommunications device.

Martin Cooper produced the first handheld mobile phone in 1973, and a almost a decade later, Celltel introduced the same technology to Sri Lanka. By the 1990s, quite a few Sri Lankan’s were accustomed to using mobile phones or “Celltels” as they were known during the early years of the county’s mobile telecommunications industry.
Less than quarter of a century later, Sri Lanka ranks No 1 in the world, with the lowest entry level fixed broadband charges, according to a recent report published by the International Telecommunication Union.

In 1991, Etisalat (Celltel) was the first mobile telecommunications provider to enable island- wide coverage, making the telephone available to the many, irrespective of caste or creed. Etisalat also became the first telecommunications provider to open a call- centre, to better serve its island -wide customer base. Later, in 1996, Etisalat was the first to offer prepaid services in Sri Lanka. This meant that customers were able to maintain customized packages suited to their individual needs, taking the concept of affordability into newer heights.

Etisalat has always had its antenna ready to identify the latest trends in the Telecommunications industry. Consequently they identified the opportune moment to introduce new technologies. High-speed 3G is one such example. Apart from increasing the speed of communication, various value added services like video calling, mobile internet access, IPTV, etc is readily available through this technology.

In line with its tradition of ‘firsts’, 2014 heralded the launch of HD Voice and more recently, the Hybrid Super SIM, which is Sri Lanka’s first multi-SIM product.
“What has driven us is not the need to be first, but instead, it has been our ambition for the country: for every Sri Lankan to be equally connected “explains Chief Commercial Officer, Etisalat Lanka, Mr. Yasser Aboulamayem.

The Sri Lankan Mobile Telecommunications industry is continuously developing to embrace technological advancements, which Etisalat matches through its growing telecommunication infrastructure base, and constant connection with its customers, driving connectivity and transforming the way information is exchanged in the country. Every day Sri Lanka’s can now leverage on the power of Mobile Internet, leading to an increase in overall ICT literacy, and smart connectivity.

This undoubtedly puts Etisalat in the forefront of telecommunications providers in Sri Lanka, staying ahead of competition with its ability to adapt and innovate according to prevalent market trends.
With Sri Lanka’s steady progress into the future, thanks to the steadfast support of Etisalat for over 25 years, the people have been enabled to make that transition with confidence, transforming ambition into reality. Thus a vibrant and ever-growing industry can surely be anticipated, which would undoubtedly pave the way for present and future generations, to spur the nation’s forward march.